Former Director General in the European Investment Bank. Bringing substantial strategic experience, understanding of complex cultures, and how to navigate ESG targets in the EU.
You can easily invest with both your heart and your mind at the same time. The world is facing so many challenges that require massive investments and innovative solutions. This is especially true for the circular economy. How do we use existing materials better so that we can conserve the planet's scarce resources? Often, it’s ‘just’ about thinking differently. THE UPCYCL does that. Here, both suppliers and customers can save money while benefiting the environment. It makes sense economically and is sustainable. That’s why I chose to invest in the company.
Maj Grundtvig Theander
Marianne Kolenda Kruse
Marianne Kolenda Kruse has a solid educational and professional background in communication, marketing, leadership, and board work. Her experience spans strategic communication, fundraising, and investor relations, all of which strongly support her commitment to THE UPCYCL.
Through its B2B platform, THE UPCYCL creates positive environmental change while maintaining a focus on economic returns. The idea that waste from one company can become a valuable resource elsewhere is helping to shift how we consume today. This approach creates value from both a cultural and economic perspective. My commitment to THE UPCYCL is rooted in this meaningful purpose. The platform is built on a foundation of circular economy principles, sustainability, and a strong entrepreneurial spirit – all essential ingredients, in my opinion, for creating real impact and driving a company that can influence the future agenda and contribute to protecting our planet moving forward.
Marianne Kolenda Kruse
Margrete Bak
In her daily practice, Margrete Bak is an independent advisor for micro-enterprises. She brings her new knowledge of circular use of materials into her interactions with new companies from many sectors.
My investment in THE UPCYCL makes sense given my background. I grew up in the 1950s with a father who taught woodworking and a mother who taught handicrafts. We often repaired and reused materials. Later, in my communes and with my own young family, we continued to fix things and buy very little. I never really joined the consumerism trend. Seeing the high resource use in manufacturing today, investing in circularity feels right to me. My personal experiences have now led to a professional decision to support circularity as an investor.
Margrete Bak
Trine Lyhne Blunck
With a background as a commercial leader in life science, specializing in B2B sales, marketing and commercial excellence, Trine brings invaluable expertise to THE UPCYCL.
My investment in THE UPCYCL is made based on the purpose of the company. We live in a world where we are consuming more and more of the planet’s resources each year—so why not use what we already have more efficiently? THE UPCYCL creates win-win situations through its B2B platform, where one company's waste becomes a valuable resource for another. This makes sense from both a sustainability and financial perspective.
Trine Lyhne Blunck
Kika Krista Kjærside
Program Director at the Danish Architecture Center (DAC). Architect MAA from the Aarhus School of Architecture. Focused on how we engage people, both professionals and non-professionals, in architecture and the sustainable transformation of the built environment.
My investment in THE UPCYCL is based on a belief that we need to think differently and find new paths and business models to succeed in the green transition. THE UPCYCL model is simple, clear, and obvious – I believe this is crucial for getting more people to commit to a sustainable, circular transition.
Kika Krista Kjærside
Troels Riisbrich Underlien
Troels advises and invests in companies, pushing for sustainability to become a central part of their core strategy.
I invested in THE UPCYCL because I believe in the sustainable change it creates. Real change happens when there is a solid business opportunity, and I see that opportunity in THE UPCYCL's promise to its customers. I don’t believe businesses are ready to finance the necessary sustainable transformation purely for the sake of sustainability itself, and I understand that. I also don't think it's their responsibility to do so. However, the parties involved in transactions through THE UPCYCL's platform achieve both business results and help drive sustainable change. That, to me, is the key to making a real impact.
Troels Riisbrich Underlien
Ane Stürup
Ane Stürup runs her own consulting firm, Servant, where, as the director, she helps companies and leaders understand and destigmatize the concept of power. She advises those in positions of authority on how to use their power to enhance others' decision-making and action-taking capabilities.
I have become an investor in THE UPCYCL because I want more action and less talk on the path to a sustainable planet. We need to practice—on a very practical level. Moreover, I am increasingly frustrated by the waste of so many fantastic materials that still hold great potential. I think commercially and sustainably in the same breath. For me, it's a passion to unite 'a good idea' with 'a good business.'
Ane Stürup
Theresa Blegvad
Theresa Blegvad uses her sustainability expertise to advance green business models and sustainable transitions. She has worked on strategy and implementation in big and small companies and municipalities, with recent global focus on circular economy, value chains, psychology, and technology. With 30 years of international business experience, 8 years as a politician, and decades on boards, Theresa has also been an active sustainability and technology investor for the past 7 years.
I became an investor in THE UPCYCL because we need to start seeing waste as a resource! Endless overconsumption is neither economically sustainable nor responsible in terms of the planet's limited resources. Circular economy and strong partnerships in value chains are The Future! THE UPCYCL connects companies' value chains, which is common sense and crucial for a sustainable future.
Theresa Blegvad
Carsten Lehn
Musician and Former owner of various manufacturing companies. Wise on life - and with a beating green heart.
Carsten Lehn
Ulla Sommerfelt
Former CEO and co-founder of EGGS Design. Now bringing Design Thinking and leadership expertise to startups.
Ulla Sommerfelt
Anne Beck Henriksen
Innovation Officer in Innovation Fund Denmark, bringing strong business analytics and is an agile lobbyist and matchmaker.“Strategy isn't something we have, it's what we do!”
Anne Beck Henriksen
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