Affald & Genbrug, Middelfart Municipality, has as its primary task to help the city's citizens and businesses minimize waste volumes, sort waste at source and ensure that as many resources as possible are reused directly or sent for recycling.

An important part of Affald & Genbrug's work is to incorporate residual and recycled materials into their projects, because as Jakob Rauff Baunegaard says: "If a waste company with a focus on resource utilization doesn't do it, who will?". In development projects, Affald & Genbrug investigates whether recycled materials can be used, and if not, they buy residual materials from THE UPCYCL, which are included in the projects.

One of their significant projects includes the construction of a brand new recycling center and the expansion of an existing one. By working with residual materials on a large scale, Affald & Genbrug has achieved significant savings in resources, CO2 emissions and costs.